Dean – Portfolio – 2 – ARDENT ALLIES

Dean Bressler – Creative Director

Developing creative solutions to reach and connect to customers in meaningful and memorable ways. Strong messages and story telling in a wide variety of mediums to motivate customers into action generating sales and forming stronger customer connections to brands.

The samples below represent some of Dean’s personal body of work and portfolio. They are not representative of work done for ARDENT Allies.

For over 30 years Dean has been a passionate advocate of building brands, both in traditional and digital mediums. He strongly believes that the best brands are those that clearly and consistently communicate their value to customers. A unifying message that continually builds with every customer touch point is what will be remembered.

InCheck

Simplifying volunteer background checks in education.

The task of doing a background checks can be difficult. This is especially true for many school districts that rely on volunteers to pitch in where budget does not allow for a paid position. InCheck can ensure that prospective volunteers are properly vetted.

The Challenge

Connecting with educators.

They don’t even know where to begin with a background check. Let alone know who InCheck is.

The plan

Provide them with a brand image and messaging they can build on.

Give them a dramatic image solution that quickly communicated the benefits of InCheck.

The execution

An outbound program targeting school administrators.

Unique creative concept execution.
Targeted emails
Landing pages with offer.

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Rite-Hite OptiVu Launch

OptiVu, a new product/service being launched by Rite-Hite. We provided them with an entirely new brand identity and messaging incorporating a vibrant design aesthetic that cohesively connected all the communication materials across digital and traditional mediums.

The Challenge

Communicating a new product offering with a refreshed brand identity.

Rite-Hite, long known for dock doors, dock locks and other warehousing products, was breaking into a high tech service offering. A digital transformation in warehouse connectivity.

The plan

A new look and messaging direction.

New, but still tied to the long established Rite-Hite brand identity. We needed customers to see this as something new and quickly communicate the connected story for the new products being developed in this segment.

The execution

The beginning of a new product brand.

A new brand identity and messaging platform.
Extendable style guideline across digital and traditional media.
Core branded materials
Logo marks

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GE Healthcare – Vivid iq launch

GE Healthcare was launching a new portable ultrasound system to the market. We needed to communicate to our audience the highly portable nature of this new system – the power to take you places.

The Challenge

Communicate the versatility of GE’s new portable.

The new portable expands the opportunity for clinicians to get high quality ultrasound images from almost anywhere you need to be.

The plan

The power to take you places.

We developed a creative new messaging platform and concept built around the idea of travel. A direction that clearly communicates not only the physical places you’d go, but the new clinical features of the system that will take ultrasound clinicians to new levels of care as well.

The execution

Generating awareness.

A fresh new conceptual direction.
Extendable easily extendable across digital and traditional media.
Product launch video.
Product brochure and specification materials.
Internal sales meeting materials. Including theme and meeting messaging.
Trade show theme and materials.

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Honeywell ABP Sensors

A small sensor that packed big benefits.

The Challenge

Another switch in a crowded market

There is a lot of noise and confusion in the micro switch market. The differences from component to component and manufacturer to manufacturer are small. But sometimes small differences can make a big impact.

The plan

Go big.

This small switch packed a lot of punch and we needed a quick way to communicate this to our audience. We created a powerful and descriptive visual metaphor that almost needed no words to describe the benefits of our switch.

The execution

A full campaign – digital to print.

A bold new visual direction and message.
Animated digital banners
Product video
Specification collateral pieces
Traditional direct mail

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Additional Work

Quick thumbnail views for other campaigns. For more detailed information on any of the creative samples shown, feel free to contact me.