Mask up.

Goal:

Sell the face mask use to a wider audience. Counter the narrative that face mask use is weakness.

ARDENT Allies wants to do our part and help our communities. We are proposing a pro-bono campaign to help get Covid-19 under control and would like to offer our creative and strategic forces to do it.

If you are interested in our offer to help, please drop us a message.

Let’s kick covid to the curb.

Let’s transform that feeling to one of empowerment.

This isn’t being done to me, it is me taking control and ultimately conquering.

The below images represent a couple of concepts. The mask in each becomes a window into the desired outcome It is what helps to deliver that activity. The mask wearer is taking control over the situation, empowered and in control.

A series of images could be created that depict various desired “returns to near normal.”

Print versions for display in store and business settings.

Help business get compliance.

Extend concept imagery into a variety of places and platforms.

Use on social feeds and websites. Animated Gif or video formats.

Individual business could brand them with their own logos.

A static version for billboards and posters.

In-store or office signage.